The Wickedness Challenge: Principles of Sustainable Business
The Decade of Action can only be served by business if they are not only able to make sustainability ‘core’ in their business models, but also develop business models for transformational change. This confronts companies with a fundamental question: what principles to embrace in a global system where rules and laws only cover a limited part of the sustainability challenge? How to deal with the risks and opportunities that are created by a rapidly changing - VUCA (Volatile, Uncertain, Complex and Ambiguous) - world? How to translate the ‘5P’s’ framework of the SDGs (People, Planet, Prosperity, Peace and Partnering) into strategic and operational principles for companies? This breakout will consider whether a principled approach of companies can provide adequate impetus to the Decade of action and what is needed from stakeholders to support this effort.