The fifth edition of the Trade for Sustainable Development Forum will discuss SDG 12 “Responsible Consumption and Production” and its relationship with sustainable trade in global value chains. As economic growth accelerates, unsustainable consumption and production patterns exacerbate inequality and natural resource depletion. Business as usual is not an option, neither in the mediumterm to achieve the SDGs by 2030 nor long term. Businesses, government and consumers are central players in driving changes towards more sustainable production processes in global value chains and domestic consumption patterns. Demand for improved information and communication on product sustainability, sustainable public procurement, new products and services with lower environmental impact are some examples of how consumers, governments and companies are acting in this front. SDG 12 aims at “doing more and better with less”, by promoting a more resource efficient economy and encouraging industries, companies and consumers to move towards more sustainable patterns of consumption. For global value chains, shifting towards greener production practices demands collaboration among all actors from producers to final consumers.